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How to Optimize Your Virtual Event Strategy


With the challenges of COVID-19, many companies pivoted to webinars as an essential part of their marketing strategy to continue to drive interest and engagement.

This case study shares how we worked with a medical device company to drive engagement and qualified leads through virtual event marketing.

Webinar Case Study ImageAs a result of personalized email marketing and conversion rate optimization, the company achieved the following results:

  • 80% of total submissions and 50% of new contacts for live webinars through email marketing

  • 75% of total submissions and 60% of new contacts for on-demand webinars through email

  • 69% conversion rate on pop-up forms to drive webinar registrations

Simply fill in your contact information to access the case study and see how you can take your webinar strategy to the next level.