With the challenges of COVID-19, many companies pivoted to webinars as an essential part of their marketing strategy to continue to drive interest and engagement.
This case study shares how we worked with a medical device company to drive engagement and qualified leads through virtual event marketing.
As a result of personalized email marketing and conversion rate optimization, the company achieved the following results:
80% of total submissions and 50% of new contacts for live webinars through email marketing
75% of total submissions and 60% of new contacts for on-demand webinars through email
- 69% conversion rate on pop-up forms to drive webinar registrations
Simply fill in your contact information to access the case study and see how you can take your webinar strategy to the next level.