Elyse Flynn Meyer, Owner & Founder of Prism Global Marketing Solutions, co-authored the book, Breaking the Concrete Ceiling: Empowerment Tools for Women.
Her chapter, "How to Build, Maintain & Elevate Your Personal Brand to Propel Your Career," focuses on:
Identifying Why You Need a Brand- Determining Your Ideal Brand Attributes
- Understanding Your Target Audience
- Maintaining Your Authenticity
- Building Lasting Relationships
- Enhancing Your Digital Presence
- Becoming a Thought Leader
- Giving Back to Your Community
The term “branding” has always been synonymous with companies. Companies have a brand that has been cultivated over time, and people associate different attributes, thoughts, and feelings with that company because of its brand. People also have their own brands but oftentimes don’t think of themselves as their own “brand.” It’s time for that to change.
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