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AMA Presentation: How to Map Content to the Buyer's Journey

Download the Presentation

Thank you for attending our presentation at the American Marketing Association Direct Marketing Special Interest Group!

You can download the presentation that includes the following:

  • What is a Buyer Persona?
  • Understanding the Buyer's Journey
  • Why is Content Mapping Critical?
  • Content Mapping Methodology
  • Mapping Your Content Offers
  • How to Utilize Existing Content

Simply fill in your information to access your digital copy of the presentation.

Want the content asset audit worksheet? Email elyse.meyer@prismglobalmarketing.com