---
title: AMA Presentation
description: Download your presentation from the American Marketing Association event.
---

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# AMA Presentation: How to Map Content to the Buyer's Journey

## Download the Presentation

Thank you for attending our presentation at the American Marketing Association Direct Marketing Special Interest Group!

You can download the presentation that includes the following:

- What is a Buyer Persona?
- Understanding the Buyer's Journey
- Why is Content Mapping Critical?
- Content Mapping Methodology
- Mapping Your Content Offers
- How to Utilize Existing Content

Simply fill in your information to access your digital copy of the presentation.

Want the content asset audit worksheet? Email [elyse.meyer@prismglobalmarketing.com](mailto:elyse.meyer@prismglobalmarketing.com). 

 

[HubSpot Platinum Partner ](https://www.prismglobalmarketing.com/hubspot-platinum-partner)

[ info@prismglobalmarketing.com ](mailto:info@prismglobalmarketing.com)

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