Download the Presentation
Thank you for attending our presentation at the American Marketing Association Direct Marketing Special Interest Group!
You can download the presentation that includes the following:
- What is a Buyer Persona?
- Understanding the Buyer's Journey
- Why is Content Mapping Critical?
- Content Mapping Methodology
- Mapping Your Content Offers
- How to Utilize Existing Content
Simply fill in your information to access your digital copy of the presentation.
Want the content asset audit worksheet? Email firstname.lastname@example.org.